Why ESG Matters for the Consumer Products and Services Industry

July 10, 2023
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In today’s world, there is a growing need for companies to consider the impact of their operations on the environment and society. The consumer products and services (CPS) industry is no exception. As consumers become more aware of the environmental and social impact of their purchases, companies must adapt to meet changing expectations. This is where Environmental, Social, and Governance (ESG) comes in. In this article, we explore what ESG is and why it matters for the consumer products and services industry.

What is ESG?

ESG is a set of criteria investors use to evaluate companies based on their environmental, social, and governance practices. Environmental factors include things like a company’s carbon footprint, waste management, and resource consumption. Social factors include labor practices, human rights, and community engagement. Governance factors involve board diversity, executive compensation, and shareholder rights.

While ESG was originally developed for investors, it has become increasingly relevant for companies themselves, as they strive to meet the evolving expectations of their stakeholders and shareholders. By implementing ESG practices, companies can improve their reputation, reduce risks, and create long-term value.

ESG concept

The importance of ESG in the consumer products and services industry

The CPS industry faces environmental and social risks, prompting the adoption of ESG practices. Consumer awareness demands CPS companies address concerns to remain competitive and relevant. Patagonia, for example, a well-known outdoor clothing brand, leads in ESG adoption, committing to carbon neutrality by 2025, renewable energy investment, and the use of recycled materials.

With a commitment to contribute over $100 million annually, Patagonia actively supports ESG initiatives. They have prioritized environmental values, dedicating Black Friday sales to environmental causes, distancing from harmful companies, and establishing protected land areas. Their environmental focus attracts eco-conscious consumers and drives financial success.

chart showing the trend of ESG in the consumer products and services industry

ESG trends in the consumer goods industry

The consumer goods industry leads in ESG trends, with a focus on sustainable and eco-friendly products. These products aim for minimal environmental and societal impact throughout their lifecycle, from materials to packaging and transportation. Eco-friendly products, designed for environmental friendliness in all aspects, are gaining popularity as consumers seek to reduce their environmental footprint.

Unilever, the global consumer goods giant, for instance, has integrated ESG principles into its business strategy. They have set ambitious goals to improve the livelihoods of millions of people through fair trade sourcing, gender equality, and enhancing the well-being of communities. By doing so, Unilever has not only gained customer loyalty, it has also improved its overall brand reputation.

Sustainable products and their impact on the environment

Sustainable products have a significant impact on the environment. By using materials that are sustainably sourced and reducing waste throughout the product lifecycle, companies can reduce their carbon footprint and minimize their impact on natural resources. For instance, companies can use recycled materials to create products, which reduces the need for virgin materials, or design products with the end of their lifecycle in mind, ensuring easy recycling or repurposing.

The rise of eco-friendly products

Eco-friendly products are becoming increasingly popular with consumers as they offer a way for people to reduce their environmental impact without sacrificing quality or convenience. CPS companies meet consumer demand by developing eco-friendly products. They use renewable materials like bamboo or recycled plastic and create reusable or refillable items to reduce single-use waste. For example, The Body Shop, a popular cosmetics brand, prioritizes corporate governance and ethics. They enforce strict codes of conduct, responsible sourcing policies, and transparent reporting, earning a strong reputation as an ethical business leader.

Innovations in sustainability and their impact on the CPS industry

Sustainability innovations reshape the consumer industry, reducing waste and enhancing efficiency. 3D printing enables on-demand production, lowering manufacturing and transportation needs. This cuts carbon footprint and costs. Blockchain technology is another innovation that tracks material origin, promoting sustainable sourcing, transparency, and environmental impact reduction.

person holding a bag with eco friendly cleaning products

Benefits of implementing ESG practices

Implementing ESG practices in the consumer products and services industry can have a wide range of benefits. These include:

  • Enhanced reputation: ESG implementation boosts trust among consumers and investors.
  • Risk reduction: Addressing environmental and social risks mitigates disruptions and reputational harm.
  • Heightened efficiency: ESG practices cut waste, improve efficiency, and lower costs.
  • Fosters innovation: ESG drives innovation, fostering sustainable product and process development.

Challenges in implementing ESG practices

Implementing ESG practices in the consumer industry poses challenges. It can be costly for small and medium-sized enterprises, and measuring progress is complex. However, successful examples exist. Patagonia uses recycled materials, reduces its carbon footprint, and engages stakeholders. Unilever reduces environmental impact, promotes diversity, and engages suppliers for sustainability.

Another challenge is that ESG practices are complex and difficult to measure. This makes it difficult for companies to know whether they are making progress in their ESG efforts. Each business needs to define its success metrics for any initiative undertaken in this area. ESG strategies require thoughtful planning and implementation with careful consideration and phased execution. A great place to start is by looking at the leaders in this space and taking inspiration from their success.


ESG is becoming increasingly important in the consumer products and services industry. By implementing ESG practices, companies can improve their reputation, reduce risks, and create long-term value and customer loyalty. While there are challenges to implementing ESG practices, there are also many benefits, including increased efficiency and innovation. Ultimately, companies that prioritize ESG are better positioned to meet the evolving expectations of consumers and investors alike.

Explore what ESG means for your business and why it matters for the consumer products and services industry. Contact us now!