Summary

This healthcare company wanted to digitize its offerings through an online platform. Fulcrum Digital created an application that offered integrated solutions. These solutions offered a touch of personalization that end-users could avail. The ‘connected care’ approach helped the company to register more users. Read how.

Business Challenge

This healthcare-provider was looking to improve convenience for existing customers and move from traditional, stove-piped delivery models to a “connected care” model.

With the growing demand for a digital experience, the company needed to offer a seamless experience with a holistic health approach. It also aimed to create a competitive offering in the marketplace.

Solution

  • Health Assessment: online tools for self-assessment
  • Health Channels: a set of pages linked to content relevant to health risks
  • Content Management: content authors to develop, organize, review/approve and publish content.
  • Campaign management: A tool for creation, management, delivery and analysis of personalized campaigns.
  • Trackers: Health trackers for a member to keep track of various habits and clinical markers.
  • Calculators: BMI, healthy weight, calories and sugars intake.

Benefits

  • 3X rise in application users.
  • 81% improvement in user experience.
  • NPS score went up from 25 to 65.
  • The average time spent on the application shot up with better engagement levels

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