LSBU fast-forwards Student Engagement by Partnering with Fulcrum
Industry
Higher Education
Technologies
Salesforce Cloud Automation (CRM, Education, Services)
Company Size
$500M-1B
Domain Area
Student Engagement
Industry
Higher Education
Company Size
$500M-1B
Technologies
Salesforce Cloud Automation (CRM, Education, Services)
Domain Area
Student Engagement
Business Challenge
Our client, London South Bank University (LSBU) is a public university in London. They offer diverse undergraduate and postgraduate programs and apprenticeships in various fields, including economics, law, arts, education, engineering, media, nursing, design, psychology, sciences, hospitality, marketing, accounting, and more. The University has over 18,000 students, including 2,000 international students from over 130 countries.
As our long-time partners, they approached us to help transition and embed Salesforce into their institution operations.
Solution
The Fulcrum team provide expertise and support within the Salesforce Education cloud to meet LSBU’s business needs. Using case management, we improved the case resolution SLA time.
An Appointment Functionality: We helped improve an interactive student portal for 30,000+ active students. We also customized and developed enhancements to an appointment functionality that enabled students to book direct appointments with the course tutor or module leaders, enhancing the overall student experience. The team are next focussing on using the Salesforce marketing cloud to help LSBU create data-driven marketing strategies.
“This is incredibly rich data about our students that is helping to shape student services interventions. I am excited to see what we can do this year with the engagement data!” – Dom O’Halloran – Student Experience and Insight Officer
“The Fulcrum Team are an extended branch to our department providing subject matter expertise to the Salesforce platform” – Alexander Denley – Director of Innovation & Transformation
Benefits
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Let's Talk
Drop us your details and one of the Fulcrum team will reach out within one working day.
Let's Talk
Drop us your details and one of the Fulcrum team will reach out within one working day.