Insurance Company Taps 13% More Customers Through Digital Innovation

13%
More Customers
18%
Engagement Increase
11%
Discount Benefits
QUICK STATS

Industry

Insurance

Services

Integration & Application Development

Employees

3000+

Domain Area

Healthcare Applications

13%
More Customers
18%
Engagement Increase
11%
Discount Benefits
QUICK STATS

Industry

Insurance

Employees

3000+

Services

Integration & Application Development

Domain Area

Healthcare Applications

Business Challenge

This company wanted to engage customers with an innovative approach. With the rise in audience’s health and fitness-centric approach, the company decided to promote ‘fitness’ culture further. Customers who regularly followed an exercise routine would be rewarded discounts in premiums. Fulcrum built a solution to gather health-related data of customers and then reward them as per the rules set.

Solution

  • The insurance company’s existing application was integrated with Google Fit – a fitness app widely used to monitor daily exercise routines of users.
  • Google Fit activity data of a customer can be accessed by this application. The customer is offered a discounted premium on the selected product if the data fulfils the requirements specified by the company.
  • This solution was built and implemented keeping authentication, consent, user experience, and data security measures in mind.
work team thinking of new solutions
work team thinking of new solutions
happy customers using a tablet

Benefits

Engagement levels with existing customers grew by 18%
New digital strategy attracted a new audience, leading to an increase of 13% in new acquisitions
A wide range of customers (around 11%) availed discounts on premiums by meeting the fitness criteria set by the company
happy customers using a tablet

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    Drop us your details and one of the Fulcrum team will reach out within one working day.