Elevating Red Dress Boutique’s Ecommerce Experience

120%
sales increase
34%
revenue growth in 3 months
$100k
saved annually
QUICK STATS

Industry

Women's Clothing Retail

Technologies

Shopify Plus, Yotpo, Klaviyo, Attentive, Afterpay

Company Size

Small to Medium

Domain Area

Ecommerce

120%
sales increase
34%
revenue growth in 3 months
$100k
saved annually
QUICK STATS

Industry

Women's Clothing Retail

Company Size

Small to Medium

Technologies

Shopify Plus, Yotpo, Klaviyo, Attentive, Afterpay

Domain Area

Ecommerce

Business Challenge

Red Dress Boutique, a trendy women’s clothing retailer based in Athens, Georgia, faced significant challenges with their existing ecommerce platform, which limited their growth potential. After gaining national recognition on Shark Tank, the boutique needed a robust solution to manage increased demand while enhancing customer experience. Their goal was to migrate to a platform that could not only accommodate their expanding inventory and sales volume but also provide a unique shopping experience for their customers. With outdated technology hindering performance and a plateau in revenue growth, Red Dress sought out Fulcrum Commerce for a comprehensive platforming strategy that would position them for long-term success.

Solution

Fulcrum Commerce identified Shopify Plus as the best ecommerce platform for Red Dress Boutique, providing the necessary scalability and features to meet their growing needs. The migration to Shopify Plus was executed seamlessly, enabling the boutique to save $100,000 annually. Our team developed several custom features tailored to enhance user experience, including the innovative “Shop-the-Look” one-click checkout feature, which allows customers to purchase complete outfits effortlessly. We integrated the Yotpo API to implement a powerful customer review system, boosting credibility and engagement. Additionally, to ensure SEO strength during the transition, we crafted an SEO-friendly color swatch selector that enhances product visibility while maintaining site performance

a woman browsing an online fashion store
a woman browsing an online fashion store
two women shopping online, showcasing Red Dress Boutique’s enhanced ecommerce experience

Benefits

Sales revenue growth
Enhanced user experience
Significant cost savings
Improved site performance
two women shopping online, showcasing Red Dress Boutique’s enhanced ecommerce experience

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Drop us your details and one of the Fulcrum team will reach out within one working day.

    Let's Talk

    Drop us your details and one of the Fulcrum team will reach out within one working day.