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Boosting Mobile Sales for Lawn Mower Tire Store

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25%
revenue increase
25%
RPV boost (desktop)
7%
RPV boost (mobile)
QUICK STATS
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Hear It From Them ...
25%
revenue increase
25%
RPV boost (desktop)
7%
RPV boost (mobile)
QUICK STATS
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Hear It From Them ...

Challenge

Solution

Benefits

Testimonial

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Lawn Mower Tire Store, a trusted provider of high-quality tires, wheels, inner tubes, and bearings since 1994, faced challenges in converting mobile traffic into sales. Despite having a robust inventory and fast shipping, their mobile conversion rates were lagging. With a significant portion of their traffic coming from mobile devices, it was crucial to enhance the mobile shopping experience to drive revenue growth. The main issue identified was the visibility of the checkout button, which was only accessible when customers scrolled to the top of the page, potentially leading to lost sales opportunities.

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Fulcrum Commerce launched the Mobile Optimization Initiative to address these challenges. We rethemed to Hyvä to remove the legacy theme bloat and increase performance. On desktop, we moved the cart button to a sticky header that scrolled with the page. On mobile devices we implemented a “Sticky Cart Header” to always keep the checkout button visible, and added a persistent second cart button that remained visible once an item was added to the cart. These adjustments aimed to make the checkout process more accessible and seamless for users, thereby increasing conversions and revenue per visitor (RPV).

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Significant revenue per visitor growth
Improved desktop experience
Enhanced mobile conversions
Heightened user engagement
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Don’t Just
Take Our
Word for It…

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Let's Talk

Drop us your details and one of the Fulcrum team will reach out within one working day.​

Let's Talk

Drop us your details and one of the Fulcrum team will reach out within one working day.​