Jura Connects with Coffee Connoisseurs Using AR Tech

50%
YoY Revenue Growth
37%
Increase in Average Order Value
15%
Increase in Conversion Rate
QUICK STATS

Industry

Manufacturing & Retail

Technologies

Magento, Threekit

Company Size

$500M-1bn

Domain Area

Coffee Machine Manufacturing

50%
YoY Revenue Growth
37%
Increase in Average Order Value
15%
Increase in Conversion Rate
QUICK STATS

Industry

Manufacturing & Retail

Company Size

$500M-1bn

Technologies

Magento, Threekit

Domain Area

Coffee Machine Manufacturing

Business Challenge

Whilst the COVID-19 pandemic was in many cases good for coffee shop business, selling coffee equipment was difficult without the in-store experience.

Customers weren’t receiving the tacit benefit of seeing machines, or the additional info from staff. Jura needed a way to reconnect with customers in a virtual world to pick up sales.

Solution

Fulcrum’s Creative Hub implemented an auto-scaling AR instance that even showed a virtual coffee being poured.

Beyond offering a way for customers to view the machines in situ, we also designed and built ‘Jura Live’ – an application add-on which enables live at-home demos with customers.

Fulcrum’s Creative Hub team
Fulcrum’s Creative Hub team
Jura coffee machine

Benefits

50% YoY Revenue Growth
22% Increase in Transactions
37% Increase in Average Order Value
15% Increase in Conversion Rate
Jura coffee machine

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Take Our
Word for It…

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    Let's Talk

    Drop us your details and one of the Fulcrum team will reach out within one working day.