A leading public research university in the UK required a new CRM integration to improve the efficiency of the admissions vetting process to allow applicants to be evaluated based on pre-set criteria and manage the entire end-to-end admission lifecycle.
With no system to carry out enquiries, the manual admission process was tedious and frustrating, highly stressful, and prone to errors. This was taking up a lot of their time, ultimately resulting in reduced productivity of staff.