Industry

Aerospace, Defense, Telecom

Company Size

12 Global Locations

Technologies

Adobe Commerce (Magento 2), ERP Integration, InRiver PIM, Avalara, Gorgias, ShipperHQ, New Relic

Domain Area

Ecommerce

Business Challenge

A Global Aerospace electronics distributor struggled with an outdated, fragmented ecommerce system that hindered growth and customer satisfaction. Their existing Optimizely Commerce Platform lacked scalability, causing frequent international payment failures, shipping inefficiencies, and reliance on developers for content updates. With 12 locations across the U.S., Canada, Mexico, UK, and Germany, they needed a modern, integrated ecommerce solution that streamlined operations, improved user experience, and enhanced global transaction capabilities.

Solution

Fulcrum implemented Adobe Commerce Cloud to provide a scalable, high-performance ecommerce solution.. Stripe enabled seamless international transactions, while Avalara automated tax compliance. ShipperHQ improved shipping logistics with real-time carrier rates. Gorgias enhanced customer support with AI-driven live chat. A responsive Hyvä Theme improved speed and user experience. Additionally, we introduced an SEO-optimized blogging extension and self-service tools to empower marketing teams, reducing dependency on developers.
Developer optimizing WireMasters’ ecommerce platform with Adobe Commerce integration
enhanced ecommerce experience

Benefits

Faster, seamless global checkout
Reduced support tickets with AI chat
Enhanced content management control
Optimized shipping and tax automation

60%

faster checkout

99.9%

uptime achieved

3x

increase in engagement

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