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Modernizing B2B eCommerce with BigCommerce

Industry

Pet Care

Company Size

Up to $50M

Technologies

Syspro ERP, BigCommerce

Domain Area

ERP Integration

Business Challenge

Senproco, one of the premier names in animal grooming technology, wanted to modernize the way they interacted with their customer base, consisting primarily of animal grooming businesses. They provide elite B2B features, including per-store budgets and custom shipping options, to meet the specific needs of niche businesses. Our team helped automate their manual systems and supercharge their eCommerce arm, bringing huge boosts to revenue and conversion rate. At the time, a majority of their sales were processed with manual input from their sales team. Senproco saw this as a scalable opportunity and wanted to automate the purchases of their machines, shampoos, and other materials.

Solution

With a new website design, integration with a new ERP system, and customer-centric B2B features, Senproco underwent a transformative experience. Fulcrum’s award-winning design team utilized data and analytics to strategically enhance usability and user experience. This led to a significant increase in conversion rates and a reduction in cart abandonment. The integration of the B2B Order Portal with Syspro ERP enabled independent customer purchases, saving time for sales reps and increasing revenue and profitability. As a result, Senproco experienced a remarkable 126% net revenue growth and a 30% increase in the site’s conversion rate. The site’s speed also improved by 15% to accommodate new features, integrations, and the expanding customer base.
woman making an online purchase through a cell phone
person browsing the internet on a computer

Benefits

The client saw a 126% increase in net revenue compared to the previous period.
The site speed improved by 15% to accommodate new features, integrations, and the growing customer base.
There was a significant boost in the site’s conversion rate, enabling buyers to purchase supplies and equipment more quickly and easily.

126%

Increased Net Revenue

30%

Increased Conversion Rate

15%

Improved Site Speed

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