Migrating to Adobe Commerce Boosts Revenue by 87%

Zwilling Beauty Group (ZBG), including brands like Zwilling Beauty and Tweezerman, needed to unify its digital properties and enhance multi-national eCommerce capabilities. The company sought to streamline operations across various regions while maintaining distinct sites. Challenges included consolidating inventory and purchasing systems, supporting multiple currencies and shipping methods, and integrating custom features like tool sharpening and engraving services. The transition to a single, manageable Adobe Commerce instance was essential to improve customer experience and boost conversions.