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Insurance Company Taps 13% More Customers Through Digital Innovation

Industry

Insurance

Company Size

3000+

Technologies

Integration & Application Development

Domain Area

Healthcare Applications

Business Challenge

This company wanted to engage customers with an innovative approach. With the rise in audience’s health and fitness-centric approach, the company decided to promote ‘fitness’ culture further. Customers who regularly followed an exercise routine would be rewarded discounts in premiums. Fulcrum built a solution to gather health-related data of customers and then reward them as per the rules set.

Solution

  • The insurance company’s existing application was integrated with Google Fit – a fitness app widely used to monitor daily exercise routines of users.
  • Google Fit activity data of a customer can be accessed by this application. The customer is offered a discounted premium on the selected product if the data fulfils the requirements specified by the company.
  • This solution was built and implemented keeping authentication, consent, user experience, and data security measures in mind.
work team thinking of new solutions
happy customers using a tablet

Benefits

Engagement levels with existing customers grew by 18%
New digital strategy attracted a new audience, leading to an increase of 13% in new acquisitions
A wide range of customers (around 11%) availed discounts on premiums by meeting the fitness criteria set by the company

13%

More Customers

18%

Engagement Increase

11%

Discount Benefits

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