Celina, a provider of tents and related accessories, faced significant challenges in managing their custom orders. The process was manual and time-consuming, involving multiple steps from initial customer contact to finalizing the order. Clients had to call or email their requirements, which the customer service team then manually processed, leading to delays and inefficiencies. The company needed a streamlined solution to simplify the customization process for their diverse clientele, including humanitarian, military, and civilian markets.