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Boosting Sea Bags’s Sales with Salesforce Commerce Cloud

Industry

Ecommerce

Company Size

Mid-sized

Technologies

Salesforce Commerce Cloud, AI, ShipStation, Cybersource, TaxJar

Domain Area

Online Retail

Business Challenge

Sea Bags needed to quickly scale their business onto a new ecommerce platform before the busy holiday season. Their legacy platform was not meeting their business needs. They required a migration of all product information, content, data, and extensions to a new platform. The challenge included ensuring seamless integration of custom features and maintaining performance under increased traffic. Additionally, they needed a modern, responsive design to enhance user experience and drive conversions.

Solution

Fulcrum Commerce migrated Sea Bags from Magento 2 to Salesforce Commerce Cloud. The award-winning creative team designed a modern, responsive website, enhancing user experience with improved aesthetics and functionality. Custom middleware solutions were developed to ensure all previous integrations, such as ShipStation, Cybersource, TaxJar, and Bronto, were successfully ported to the new platform. Salesforce Commerce Cloud’s “Einstein” AI feature was integrated to provide personalized product recommendations, boosting customer engagement. The new platform offered scalability, lower maintenance, and user-friendly operations.
person shopping online for Sea Bags products on a tablet during the holiday season
Two women shopping online with a tablet, experiencing Sea Bags’ new ecommerce platform

Benefits

Revenue and conversion growth
Enhanced user experience
Improved performance
Reduced administrative overhead

53%

revenue growth

47%

transaction increase

31%

more site users

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