Industry

Higher Education

Company Size

$500M-1Bn

Technologies

Xcode, Swift, Google Maps/ Places API

Domain Area

Augmented Reality Web Apps

Business Challenge

As a leading university for architecture and built environment, together Fulcrum Digital saw an opportunity to showcase both the future of the architecture industry, as well as set the university apart from other traditional open days using a new technology back in 2016, when new applications for AR beyond gaming were only just emerging.

Solution

Fulcrum designed and developed a fully functional AR web app for smartphones that would help students navigate their campus and show what’s going on real-time inside buildings they pass on open days. The web app integrated into a campus timetabling system to update real-time with activities happening across the university.
innovation team designing new solutions
college student checking her cell phone

Benefits

Offered a differentiated open day experience, presenting the university as a progressive institution for learning
Showcased their progressive adoption of emerging technologies relating to their flagship course (architecture)
Helped guide first-time students and visitors on campus

100%

Proof of Concept

101%

Conceptual Brilliance

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