Migrating to Adobe Commerce Boosts Revenue by 87%
Industry
Beauty & Personal Care
Technologies
Adobe Commerce (Magento 2 Commerce Cloud)
Company Size
Enterprise
Domain Area
eCommerce
Industry
Beauty & Personal Care
Company Size
Enterprise
Technologies
Adobe Commerce (Magento 2 Commerce Cloud)
Domain Area
eCommerce
Business Challenge
Zwilling Beauty Group (ZBG), including brands like Zwilling Beauty and Tweezerman, needed to unify its digital properties and enhance multi-national eCommerce capabilities. The company sought to streamline operations across various regions while maintaining distinct sites. Challenges included consolidating inventory and purchasing systems, supporting multiple currencies and shipping methods, and integrating custom features like tool sharpening and engraving services. The transition to a single, manageable Adobe Commerce instance was essential to improve customer experience and boost conversions.
Solution
Fulcrum Commerce selected Adobe Commerce (Magento 2 Commerce Cloud) for ZBG’s eCommerce overhaul. Over 10 months, the team launched four new sites across the U.S. (Tweezerman.com), Germany (Tweezerman.de, Zwillingbeauty.com), and the UK (Tweezerman.co.uk). The new designs minimized checkout friction, streamlined navigation, and enhanced order processing. Centralized infrastructure simplified maintenance and support, ensuring consistency and efficiency. This transformation resulted in significant performance improvements and set the stage for future growth.
Benefits
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