Tipping Point #011: Systems and Project Management with James Lickwar

September 14, 2023
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This week on Tipping Point, meet James Lickwar, Delivery Director at Fulcrum Commerce, a leading force in Ecommerce solutions. With over a decade of expertise, James will share strategic insights and innovations reshaping Ecommerce for clients worldwide. Join us for a dynamic discussion that’s essential for anyone in the digital retail space.

Episode Summary

In this episode of “Tipping Point” with James Lickwar, Director of Delivery at Fulcrum Commerce, a variety of topics were discussed. James introduced himself, detailing his unique background, which includes motorcycle racing and training. The conversation delved into the importance of teamwork, drawing parallels between motorcycle racing and project delivery in the tech industry. James highlighted the critical role of communication, trust, and collaboration in both contexts.

James shared insights into project ownership and career development, emphasizing the challenges of transitioning team members and the need for knowledge transfer in the tech industry. Sales transition to project delivery was a key focus, with an emphasis on clear communication and managing client expectations during this critical phase. The evolution of discovery and solution definition in the tech industry was explored, highlighting the shift from fixed bids to comprehensive discovery phases for better project planning and accurate estimates.

James shared valuable lessons from his motorsports experience, emphasizing the absence of shortcuts and the importance of continuous learning and improvement. The discussion touched on James’ favorite motorcycle brand and riding spots, both within the city and outside of Austin, Texas. While James didn’t tally the exact number of races or miles in his motorcycle racing career, he provided insights into his experiences in club racing. The episode concluded with James expressing his appreciation for the challenges in support delivery and client success, emphasizing the importance of communication and transparency in project management.