Track & Plan Activities and Leads with Fulcrum’s Lead Management System

50%
Increased Cost Savings
34%
Increased Quarterly Lead Conversions
21%
Increased User Adaption
QUICK STATS

Industry

Insurance

Technologies

Reactjs, Microservices, Asp.net core, DevSecOp, FulcrumOne

Company Size

$500-1Bn

Domain Area

Lead and Activity Management

50%
Increased Cost Savings
34%
Increased Quarterly Lead Conversions
21%
Increased User Adaption
QUICK STATS

Industry

Insurance

Company Size

$500-1Bn

Technologies

Reactjs, Microservices, Asp.net core, DevSecOp, FulcrumOne

Domain Area

Lead and Activity Management

Challenge: Address Orphaned Leads, Duplicate Conveyance Charges, & LMS Security Concerns

The client is one of the fastest-growing Life Insurance firms based in India. They faced issues with specific processes and had concerns related to ease of access, security, and high costs tied to annual subscription renewals. Fulcrum resolved the insurance provider’s process-specific requirements and closed integrity, safety, and increased high-cost loopholes.

There were multiple “orphan” leads resulting from BDM employee churn or branch mapping changes. Another concern was the conveyance data duplication that led to inflated conveyance charges. The different lead modules were out-of-sync due to separate columns of branch code reflected in the lead data. Additionally, the client wanted a feature to log a technical query with a snapshot sent directly to the IT team and an option to quickly and easily connect with the technical support team.

Information Security Risk & Lead Management Solutions

  • User-friendly UI/UX and reduction in number of steps and user input helped the sales team swiftly learn and adapt to the Lead Management System (LMS)
  • It is a highly secure system with unique Device ID’s for each user ensuring proxy processing of allocated tasks is kept under check
  • It is a well thought process for mapping all leads to the respective managers, reducing instances of orphan data and captures real time location, reducing the manipulation of conveyance data
  • Optimized costing for LMS has resulted in 50% savings on the licensing cost in comparison to their legacy system
  • The LMS is delivered using FulcrumOne Accelerator platform which brings in configurability, improved time to market, and reduced cost
team thinking a strategy for the project
team thinking a strategy for the project
person working with a computer

Benefits of Proper Business Development Management

Geolocation tagging check-ins need the user to be physically present to complete an activity/ lead, eliminating the scope for any security breach
Segregation and streamlining of the lead flow to avoid missing any lead, allowing the senior management to reassign leads based on location, branches, and products
Eliminated claims duplication and improved internal processes
Reduced high subscription costs, human errors, and operational risks
person working with a computer

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Take Our
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    Let's Talk

    Drop us your details and one of the Fulcrum team will reach out within one working day.