How GLENTEL Improved Ecommerce Efficiency with Our Solutions

50%
faster content updates
2x
faster site speed
30%
higher customer satisfaction
QUICK STATS

Industry

Telecommunication

Technologies

Shogun, Shopify, Langify, IQmetrix

Company Size

Major Enterprise

Domain Area

Ecommerce, Marketing, Operations

50%
faster content updates
2x
faster site speed
30%
higher customer satisfaction
QUICK STATS

Industry

Telecommunication

Company Size

Major Enterprise

Technologies

Shogun, Shopify, Langify, IQmetrix

Domain Area

Ecommerce, Marketing, Operations

Business Challenge

GLENTEL, a major telecommunication retailer in Canada, faced significant challenges in maintaining and updating their ecommerce site. The complexities of managing multiple brands, frequent promotional updates, and the need for localized content in different regions made it difficult for their team to keep the site current. Additionally, their old system lacked ease of use, leading to inefficiencies in content management and integration of various applications. This hindered their ability to scale and meet their long-term goals, impacting overall business performance.

Solution

We integrated key technologies including Shogun for content management, Shopify for their ecommerce platform, Langify for translations, and IQmetrix for ERP solutions. Our approach did not require a complete rebuild but focused on customizing and optimizing existing systems. Daily collaboration with GLENTEL’s team ensured smooth implementation, with a focus on content SEO, user acceptance testing, and data migration. The introduction of targeted experiences and A/B testing in Shogun allowed for personalized content delivery based on user location, significantly enhancing the user experience and operational efficiency.

shogun shopify ecommerce implementation
shogun shopify ecommerce implementation
personalized content delivery

Benefits

Simplified and faster content updates.
Improved site speed and reliability.
Personalized and localized content delivery.
personalized content delivery

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    Let's Talk

    Drop us your details and one of the Fulcrum team will reach out within one working day.