Industry
Telecommunication
Company Size
Major Enterprise
Technologies
Shogun, Shopify, Langify, IQmetrix
Domain Area
Ecommerce, Marketing, Operations
GLENTEL, a major telecommunication retailer in Canada, faced significant challenges in maintaining and updating their ecommerce site. The complexities of managing multiple brands, frequent promotional updates, and the need for localized content in different regions made it difficult for their team to keep the site current. Additionally, their old system lacked ease of use, leading to inefficiencies in content management and integration of various applications. This hindered their ability to scale and meet their long-term goals, impacting overall business performance.
We integrated key technologies including Shogun for content management, Shopify for their ecommerce platform, Langify for translations, and IQmetrix for ERP solutions. Our approach did not require a complete rebuild but focused on customizing and optimizing existing systems. Daily collaboration with GLENTEL’s team ensured smooth implementation, with a focus on content SEO, user acceptance testing, and data migration. The introduction of targeted experiences and A/B testing in Shogun allowed for personalized content delivery based on user location, significantly enhancing the user experience and operational efficiency.
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