Revitalizing White Mountain Footwear’s Digital Presence

March 30, 2023
Elementor Layout

Industry

Footwear Manufacturing

Company Size

Medium Enterprise

Technologies

Adobe Commerce (Magento 2), ERP Integration

Domain Area

Ecommerce

Business Challenge

White Mountain Footwear, a leading footwear manufacturer rooted in the collaboration of four independent shoemakers, faced significant technical challenges with its existing e-commerce platforms. The company required a reliable solution to stabilize its online presence and improve sales performance. They sought to enhance their digital strategy by launching two new footwear brands while addressing technical issues that hindered their growth. The goal was to create a seamless multi-store ecommerce experience that would increase conversion rates, streamline operations, and ultimately boost revenue.

Solution

Fulcrum Commerce embarked on a comprehensive digital overhaul for White Mountain Footwear, starting with a migration to a more stable hosting environment. This involved auditing their code for best practices to eliminate existing technical issues. With a solid foundation in place, Fulcrum Commerce successfully designed, built, and launched the premium brand Summit within the multi-store setup. Additionally, the strategy team collaborated with White Mountain to implement conversion rate enhancements and refine their ERP integration, ensuring robust performance and error management. Continuous support and strategic consulting were provided to foster ongoing innovation and improvement across all four of their ecommerce stores.

Revitalizing White Mountain Footwear’s Digital Presence

Business Challenge

Solution

Benefits

90%

revenue growth

11%

conversion rate increase

2

new brands launched

Select an office

Revitalizing White Mountain Footwear’s Digital Presence

Business Challenge

Solution

Benefits

90%

revenue growth

11%

conversion rate increase

2

new brands launched

Select an office

Need More Info?

Schedule Appointment