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Sunshine Metals’ Innovative Transition to BigCommerce

Industry

Manufacturing

Company Size

Mid-sized

Technologies

BigCommerce, BTS-IT

Domain Area

ERP Integration

Business Challenge

Sunshine Metals managed much of their business through over-the-phone ordering and Excel spreadsheets. This manual process was time-consuming, error-prone, and inefficient. They needed a solution to modernize their operations, making the ordering process easier and reducing costs. The main challenge was integrating custom orders into the BigCommerce platform, which lacked inventory values for such orders. Sunshine Metals aimed to convert offline buyers to online customers while maintaining their unique custom order capabilities.

Solution

Fulcrum Commerce’s award-winning Creative Design team revamped the Sunshine Metals website with a fresh look and user-friendly features. They engineered a custom middleware solution to connect the BigCommerce platform with Sunshine Metals’ ERP system, BTS-IT. This allowed customers to order custom cut metal pieces online. Fulcrum Commerce also leveraged BigCommerce’s extensive B2B features, including immediate quote generation, gated pricing, purchase order acceptance, and advanced shipping options from multiple warehouses. This comprehensive approach provided an optimized B2B customer experience tailored to Sunshine Metals’ needs.
two professionals discussing business strategy for Sunshine Metals’ ecommerce upgrade
warehouse manager reviewing inventory after Sunshine Metals’ ERP integration

Benefits

Streamlined buying process
Increased sales efficiency
Reduced operational costs
Expanded market reach

60%

faster order fulfillment

50%

increase in sales

30%

lower operational costs

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