This Life Insurance-provider created a digital platform that helped customers buy directly – read how.

For this company, the usual mediums of insurance sales were traditional: distributors, agency, and retail branches. To educate the buyer with different product information and also make the sales process easier, the company was looking to build an online platform.
Management Information System reports (MIS) made available to the System Admin for tracking purpose.
Through the reports, admins can now track total calls made, total quotes converted, and other such crucial information.

Our Story

The company needed a solution to expand their sales activities by enabling customers to buy certain products online. Fulcrum Digital proposed an online sales solution that allows the customer to get detailed information about products being sold, calculate the premium, track application status, save quotes, fill proposal form, and make the payment for the product.

Online Payments

Online Payments feature offered to the users for hassle-free online premium purchase, which redirects the user to the existing payment module of the company.

Web Analytics

Usage analytics capability provisioned which allows the company to access critical insights like customer demographics, time-stamp, duration spent on the site, drop-out statistics pattern of the customer, and more.
Insurance-Company-Unlocks-New-Revenue-Generation-Avenue-with-an-Online-Platform-5-fulcrum-digital

Results

Fulcrum Digital created an online platform that proved to be an effective channel of driving sales – and enhanced the revenues for the insurance-provider. An additional channel created – apart from distributors, agency and branches. Find out other benefits by downloading the full case study.
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