Summary

This is one of the youngest life insurance companies operating in India with a focused approach to creating need-based products for customers. The company’s offerings are based on new-age intuitiveness driven through digital transformation initiatives – and Fulcrum is a strategic digital partner to this giant.

More Customers

Engagement Increase

Discount Benefits

Business Challenge

This company wanted to engage customers with an innovative approach. With the rise in audience’s health and fitness-centric approach, the company decided to promote ‘fitness’ culture further. Customers who regularly followed an exercise routine would be rewarded discounts in premiums. Fulcrum built a solution to gather health-related data of customers and then reward them as per the rules set.

Solution

  • The insurance company’s existing application was integrated with Google Fit – a fitness app widely used to monitor daily exercise routines of users.
  • Google Fit activity data of a customer can be accessed by this application. The customer is offered a discounted premium on the selected product if the data fulfills the requirements specified by the company.
  • This solution was built and implemented keeping authentication, consent, user experience, and data security measures in mind.

Benefits

  • The engagement levels with the current set of customers grew by 18%.
  • This digital strategy also attracted a new set of audience, which led to an increase of 13% in new acquisitions.
  • A wide range of customers (around 11%) availed discounts on premiums by meeting the fitness criteria set by the company.

To help your business with such digital initiatives and strategies that result in new customer wins, revenues increase, and engagement – drop your details, and our expert will get back to you ASAP.

For more information or any questions, write to us at

marketing@fulcrumdigital.com

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