Insurance Company Taps 13% More Customers Through Digital Innovation
13%
More Customers
18%
Engagement Increase
11%
Discount Benefits
QUICK STATS
Industry
Insurance
Services
Integration & Application Development
Employees
3000+
Domain Area
Healthcare Applications
13%
More Customers
18%
Engagement Increase
11%
Discount Benefits
QUICK STATS
Industry
Insurance
Employees
3000+
Services
Integration & Application Development
Domain Area
Healthcare Applications
Business Challenge
This company wanted to engage customers with an innovative approach. With the rise in audience’s health and fitness-centric approach, the company decided to promote ‘fitness’ culture further. Customers who regularly followed an exercise routine would be rewarded discounts in premiums. Fulcrum built a solution to gather health-related data of customers and then reward them as per the rules set.
Solution
- The insurance company’s existing application was integrated with Google Fit – a fitness app widely used to monitor daily exercise routines of users.
- Google Fit activity data of a customer can be accessed by this application. The customer is offered a discounted premium on the selected product if the data fulfils the requirements specified by the company.
- This solution was built and implemented keeping authentication, consent, user experience, and data security measures in mind.
Benefits
Engagement levels with existing customers grew by 18%
New digital strategy attracted a new audience, leading to an increase of 13% in new acquisitions
A wide range of customers (around 11%) availed discounts on premiums by meeting the fitness criteria set by the company
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Drop us your details and one of the Fulcrum team will reach out within one working day.